CAF has finalized global TV broadcast agreements to enhance coverage of the TotalEnergies AFCON in Côte d’Ivoire starting January 13, 2024. Key partners include Sky, BBC, and LaLiga+, among others. The agreements aim to significantly increase global viewership and revenue, benefiting football development in Africa.
The Confédération Africaine de Football (CAF) has secured extensive global broadcast agreements with television rights holders across Africa, Europe, Asia, South America, North America, and the Caribbean in anticipation of the TotalEnergies Africa Cup of Nations (AFCON) in Côte d’Ivoire, commencing on January 13, 2024. Prominent broadcast partners include Sky, BBC, LaLiga+, SportItalia, and Viaplay, facilitating comprehensive coverage of the event.
Furthermore, additional deals have been forged with beIN Sport, CANAL+, and New World TV, along with around 45 free-to-air networks, ensuring the tournament reaches approximately 180 countries globally. The surge in media interest is evidenced by an increase of over 100% in media credential applications compared to the previous AFCON held in Cameroon in 2022.
Financial investments from broadcasting rights holders are projected to significantly enhance global viewership and revenue for CAF, supporting the development of football infrastructure across Africa. The AFCON tournament is anticipated to feature top-performing African football nations vying for the prestigious title, following Morocco’s historic FIFA World Cup run.
CAF President Dr. Patrice Motsepe expressed optimism regarding the upcoming tournament, emphasizing the competitiveness of African football and the commitment to enhancing youth programs, coaching, and infrastructure development. The global broadcasting agreements aim to bolster collaboration with media outlets during the tournament and future events.
In summary, CAF’s extensive global broadcasting agreements for the TotalEnergies AFCON Côte d’Ivoire 2023 signify a promising increase in viewership and revenue, which will aid in the development of football in Africa. With high-profile broadcasters on board and a focus on enhancing infrastructure and youth football, the AFCON tournament is poised to showcase the competitiveness of African nations on a global stage.
Original Source: www.cafonline.com
