Hexaware Technologies has entered the Top 25 Most Valuable IT Brands globally, with a brand value rising from USD 724 million to USD 824 million in a year. The company achieved 14% growth, increasing its Brand Strength Index to 76.4 and reaching 24th place overall. This success is attributed to solid financial performance and effective branding strategies, particularly in the US and European markets.
Hexaware Technologies has been recognized as one of the Top 25 Most Valuable IT Brands globally according to the Brand Finance IT Services 25 2025 report. This achievement underscores the company’s dedication to innovation and leadership within the IT sector.
The brand value of Hexaware has increased significantly from USD 724 million in 2024 to USD 824 million in 2025, marking a 14% growth year-on-year. Over four years, the company has experienced an astonishing 124.5% rise in brand value and has moved up five ranks to the 24th position this year, reflecting an increase in its Brand Strength Index (BSI) from 73.4 to 76.4, alongside a brand rating of AA+.
Notably, the growth in brand value is credited to Hexaware’s consistent financial performance and improved BSI amidst challenging geopolitical conditions. The 2025 report highlights how effective brand-building strategies have enhanced Hexaware’s reputation, particularly in key markets like the US and Europe.
Moreover, a refreshed Brand Strength Framework, informed by Global ITDM Research, has propelled Hexaware’s perception and behavior scores. These efforts contribute to the company’s strong growth trajectory and affirm its commitment to providing transformative value to customers, especially in the US market where brand customer funnel scores have also improved significantly.
Original Source: www.business-standard.com
