The global sports app market, valued at USD 3.66 billion in 2022, is projected to grow at a 10.9% CAGR until 2030, mainly driven by video streaming demand and smartphone adoption. The U.S. is a key growth contributor, while interactive features fuel market expansion. Post-pandemic recovery indicates a shift toward in-app purchases and IoT integration. Major players are advancing streaming services and enhancing user experiences, as new entrants emerge to intensify competition.
The global sports app market was valued at USD 3.66 billion in 2022, with projections to grow at a compound annual growth rate (CAGR) of 10.9% from 2023 to 2030, reaching approximately USD 8.03 billion. Growth is primarily driven by rising demand for video streaming applications, especially in the UK, alongside increasing smartphone adoption in the Asia Pacific region. Additionally, the U.S. market is expected to contribute significantly due to its preference for user-friendly digital sports platforms.
Market expansion is further supported by the proliferation of interactive software and high-definition live streaming features. However, rising subscription renewal costs may pose challenges to growth. Companies are focusing on integrating apps that cater to multiple access modes, to counteract these rising costs effectively.
The COVID-19 pandemic has had a notable impact on the market, causing substantial fluctuations in demand due to the cancellation or postponement of major sports events. Despite the downturn, the post-pandemic recovery shows promising advancements in in-app purchase facilitation and an increased interest in IoT-based devices.
As of 2022, the iOS App Store dominated the market, holding over 47% share, thanks to consumer demand for interactive apps. The Google Play Store is anticipated to achieve the highest growth rate of 12.1% during the forecast period, fueled by its large user base and robust app accessibility features.
North America captured the largest market share of over 36% in 2022, driven by demand for live sports streaming, notably within the wrestling genre. The region’s infrastructure, smartphone penetration, and interest in sports content facilitate this growth. Meanwhile, the Asia Pacific region is projected to grow the fastest at a CAGR of 12.3%, supported by increased demand for cloud-based sports applications in China and India.
Leading companies, such as NBC Universal, ESPN, and Warner Media, are prioritizing live streaming services for major sports events while enhancing user experience through seamless management interfaces. As the global demand for mobile sports applications rises, new entrants like Amazon are expected to further innovate and capture market share, thereby intensifying competition within the sports app landscape.
The sports app market is on a significant growth trajectory, driven by increased demand for streaming services and user-friendly applications. Despite potential challenges from rising subscription costs, ongoing technological advancements and strategic priorities of key players are likely to shape the future of this burgeoning industry. As the world embraces sports apps, regions like North America and Asia Pacific stand out for their growth potential, highlighting a diverse competitive landscape.
Original Source: www.grandviewresearch.com
