An interactive Twitter map shows the global popularity of Premier League clubs based on Twitter followers. Major clubs dominate various regions: Manchester United in Asia, Chelsea in South America, Arsenal in North America, and Liverpool in Australia. Arsenal leads globally with 5.6 million followers, followed by Chelsea and United. The findings highlight how prominent players influence club support in specific countries.
An interactive map by Twitter reveals the global following of all 20 Premier League clubs, broken down by local constituencies in the UK and on a national level worldwide. The data shows that major clubs like Manchester United, Liverpool, Arsenal, and Chelsea have significant international support, with United leading in Asia, Chelsea in South America, Arsenal in North America, and Liverpool in Australia and parts of Asia.
The mapping tool uses official Twitter followers as a metric for club allegiance. Fans can explore their club’s support and compare it globally, offering insights into regional popularity. Although Liverpool cannot maintain their Premier League success this season, they have the most Twitter followers in the UK, while Arsenal has a strong following in their local regions, even outnumbering Chelsea and Tottenham’s supporters.
In Manchester, Manchester United has overwhelming support, with City trailing in Gorton, while Chelsea shows notable strength in the Western Isles. Smaller clubs like Newcastle and Sunderland showcase significant local followings. Despite Liverpool’s absence from the Champions League this season, they have a substantial following in Thailand, Norway, Uruguay, and Australia, but struggle in broader Asian markets dominated by Manchester United.
Arsenal leads in North America, surprisingly edging out Chelsea and Manchester United, which frequent tours through the country. In Europe, Arsenal garners support in northern regions like Germany and Poland. Conversely, Manchester United holds dominance in South Africa and nearby areas.
Globally, Arsenal tops the chart with 5.6 million Twitter followers, followed closely by Chelsea at 5.4 million and Manchester United at 4.8 million. The geographic spread of support can often be linked to prominent players; for instance, Didier Drogba boosted Chelsea’s popularity in the Ivory Coast.
These trends extend down to smaller clubs too; Swansea and West Ham have dedicated followings influenced by key players from their regions. QPR’s following in Malaysia is notable due to their owner’s popularity. This analysis of Twitter followers could represent a new frontier in which clubs seek to expand their global reach, using social media as a primary metric of support.
Original Source: www.dailymail.co.uk
