Brett Gosper, the NFL’s head of Europe and Asia-Pacific, played a crucial role in getting flag football into the 2028 Olympics. With a rich background in advertising and Olympic experience, he aims to expand the NFL internationally while promoting grassroots engagement through flag football.
Brett Gosper, a veteran advertising executive with extensive experience in global marketing, transitioned into sports administration as the NFL’s head of Europe and Asia-Pacific. He successfully advocated for the inclusion of flag football in the 2028 Los Angeles Olympics. This non-tackling variation of American football aims to expand the sport’s reach and appeal, especially to younger audiences.
Gosper’s rich background in advertising and his Olympic ties have positioned him effectively to promote flag football and the NFL’s global presence. By emphasizing long-term goals for Olympic inclusion and expanding internationally, the NFL seeks to attract new fans while providing growth opportunities at all levels of play.
Original Source: www.nytimes.com