Southeast Asian football is at a disadvantage in global recognition, overshadowed by tournaments like the FIFA Club World Cup and UEFA Champions League. The AFF Suzuki Cup, although prestigious, struggles for attention. This region includes 12 teams vying for regional dominance, with Thailand and Indonesia currently contesting the final. Enhanced investment and infrastructure are crucial for elevating Southeast Asian football’s presence on the world stage.
Southeast Asian football faces significant challenges in gaining global recognition compared to more prominent leagues. In recent months, major tournaments like the FIFA Club World Cup and UEFA Champions League have captured global attention while the AFF Suzuki Cup struggles to garner interest from casual fans. The Suzuki Cup, sponsored by a Japanese automaker, represents the region’s premier international competition but often flies under the radar.
The ASEAN Football Federation (AFF) Championship, now in its 11th edition, includes twelve member associations, with the current tournament co-hosted by Myanmar and the Philippines. This prestigious competition is recognized by FIFA, earning teams valuable international ranking points. Notably, Australia, a stronger footballing nation, chooses not to compete, emphasizing the competitive gap in the region.
The ongoing final match-up between Thailand and Indonesia reflects the intense regional competition within Southeast Asia. Despite their participation in FIFA events, leagues in this region struggle to attract the attention and resources needed to elevate their global status. The disparity in media coverage and sponsorship further perpetuates the cycle of under-recognition and support for Southeast Asian football.
To foster improvement and greater visibility, a concerted effort is necessary from both local governments and football associations to build infrastructure, promote the sport, and enhance professional leagues. Fostering a football culture and investment in youth development can lead to better performance on an international scale, improving the region’s collective profile in global football forums.
Original Source: www.scmp.com