ACI Blueteam experienced a prosperous 2024 with €270 million in sales, marking a 5% increase. The business travel segment rose by 2.8%, while MICE saw a 27% increase. Future goals include expanding into new industries and enhancing green corporate events in 2025.
ACI Blueteam, an Italian travel management company, reported a commendable performance in 2024, achieving a sales increase of 5% year-on-year to €270 million. General Manager Roberto Bettinelli characterized the year as extraordinary, emphasizing the company’s significant role in the business travel sector. Business travel constituted €180 million of the total sales, reflecting a 2.8% growth from 2023.
The MICE (meetings, incentives, conferences, and exhibitions) segment experienced notable growth, up 27% to €26 million, while leisure travel rose by 20% to €25 million. Founded in 1998, ACI Blueteam operates under the ACI Group and is recognized as Italy’s fifth-largest TMC and the 21st largest in Europe for 2024.
Bettinelli attributed these results to strategic innovation, targeted technological investments, and leveraging synergies with the Automobile Club Italia. Notably, the company witnessed growth in business travel revenue despite challenges in the fashion sector, which largely drives corporate travel sales.
Looking ahead to 2025, ACI Blueteam aims to broaden its industry presence while providing tailored solutions for the fashion segment. The meetings division plans to introduce more ‘green’ events and the RIDE initiative, which focuses on integrating elements of fashion, cuisine, and automotive experiences into corporate events.
Additionally, ACI Blueteam intends to enhance its service offerings by incorporating NDC airline content for better flight options and adding new tools to its proprietary BT Tool self-booking platform. This multifaceted approach is designed to optimize client experience and expand market reach effectively.
In conclusion, ACI Blueteam’s outstanding performance in 2024 showcases its robust growth in business travel, MICE, and leisure segments. The company’s innovative strategies, strong partnerships, and focus on tailored services have fostered success even amid market challenges. With ambitious plans for 2025, including green initiatives and enhanced booking capabilities, ACI Blueteam is well-positioned to strengthen its influence in the travel management industry.
Original Source: www.businesstravelnewseurope.com
