Orange has released a new advertisement featuring the French women’s football team ahead of the World Cup. Initially seeming to focus on male stars, the ad flips expectations by highlighting the skills of female athletes. This campaign aims to enhance the perception of women’s sports and showcase their emotional and competitive strength.
A new advertisement featuring the French women’s football team has been launched by Orange, the main sponsor of the team, as part of a campaign promoting the Women’s World Cup. Initially appearing to celebrate male stars like Kylian Mbappe, the ad reveals its true intent with a surprise twist. It transitions to showcase the skills of the female players, challenging conventional perceptions of women’s sports. The message is clear: it emphasizes that both talent and emotion can emanate from women’s football, seeking to elevate their visibility in the sporting world.
Original Source: www.independent.co.uk
