France’s World Cup Advert Challenges Gender Stereotypes with a Twist.

France’s Women’s World Cup advertisement, produced by Orange, features the women’s team in a surprising twist. It initially showcases male football stars but ultimately emphasizes the women’s team, aiming to shift perceptions towards women’s sports and celebrate their achievements.

Ahead of the Women’s World Cup, a striking advertisement featuring the French women’s football team has been released, produced by telecom giant Orange, which is a key sponsor of the team. The commercial initially showcases prominent male athletes, including Kylian Mbappe, leading viewers to believe it celebrates men’s football. However, it then reveals a surprising twist, emphasizing that the showcased emotions are not stemming from the men’s team but rather the women’s team. The purpose of this advertisement is to challenge and change societal perceptions regarding women’s sports by highlighting their capabilities and emotional impact.

In conclusion, the advertisement by Orange serves to promote the Women’s World Cup while also addressing gender perceptions in sports. By presenting an unexpected twist, it shifts focus from male athletes to the female players, thereby encouraging viewers to acknowledge and appreciate women’s contributions to football. This initiative aligns with broader efforts to elevate women’s sports on an equal footing to men’s.

Original Source: www.independent.co.uk