France’s latest Women’s World Cup advertisement by Orange showcases female footballers but misleadingly highlights male athletes initially. The ad reveals its true message, emphasizing women’s skills while aiming to alter public perceptions about women in sports.
A compelling advertisement featuring the French women’s football team has launched ahead of the Women’s World Cup, executed by Orange, the team’s main sponsor. The ad initially showcases prominent stars from the men’s team, such as Kylian Mbappé, crafting an impression of celebrating male athletes. However, it culminates in a twist with the text: “Only Les Bleus can give us these emotions. But that’s not them you’ve just seen,” revealing the focus on women’s football.
This campaign aims to reshape the perception of women in sports, emphasizing their skills and contributions. By utilizing visual effects to create surprising moments, it highlights that the excitement and talent present in sports are not exclusive to men’s teams. The intent is to encourage viewers to recognize and appreciate the abilities of female athletes in football and beyond.
Original Source: www.independent.co.uk
