NASCAR plans to host its first points-paying event outside the U.S. since 1958 in Mexico City this June as part of a strategy to grow globally. Ongoing races in Chicago and the transformation of Auto Club Speedway are also priorities. The organization engages with international interests while focusing on grassroots motorsports development across key markets.
NASCAR is set to expand its international presence with a points-paying event outside the U.S. for the first time since 1958, scheduled at the Autodromo Hermanos Rodriguez in Mexico City on June 14-15. This decision follows two years of planning to either return to Mexico or Canada, marking a strategic move to grow the sport internationally, especially in urban markets like Chicago.
The Chicago race, part of a three-year agreement, aims to extend NASCAR’s reach beyond traditional demographics. NASCAR COO Steve O’Donnell highlighted interest in street races from various global entities, indicating a focus on local cultural integration, similar to the events in Mexico. This strategy reflects NASCAR’s intent to cultivate grassroots motorsport while exploring international venues.
NASCAR is also looking to maintain a presence in Southern California after spending three years in Los Angeles. The Auto Club Speedway is undergoing transformations to become a short track, but progress has been slow. O’Donnell confirmed ongoing interest in California, emphasizing the importance of the market while noting that no new developments could be anticipated yet.
Moreover, the influence of Saudi Arabia’s Public Investment Fund has surfaced in discussions, as NASCAR has been approached by various international stakeholders, including interests from Asia and Europe. O’Donnell clarified that while possibilities exist, NASCAR’s international expansion would primarily mirror the Mexico model focusing on community involvement and grassroots motorsports development.
Examining the future of the Chicago event, which has seen significant investment aimed at elevating NASCAR’s presence, O’Donnell indicated that 2025 would mark its third and potentially final year. Despite facing local political challenges, NASCAR is committed to enhancing the event and learning from each iteration, adapting strategies to improve the overall experience and success of future races.
NASCAR is actively working to broaden its international footprint, with a landmark race slated for Mexico City and ongoing efforts in Chicago. The organization is exploring new markets, particularly in Southern California, while also considering the influence of international stakeholders like Saudi Arabia. Through grassroots initiatives and learning from past events, NASCAR aims to make future races successful and more culturally integrated.
Original Source: sportsnaut.com
